It may seem like a strange question at first, but it is an important one for you to ponder. When I look at company’s websites often times they seem scattered and convoluted. Their problem usually comes down to this simple question going unanswered. Here is what I mean.
If you are an IT company and you are putting together a website, what do you want it to say about you? What is your specialty? Desktops? Servers? Routers? Maybe you are a one stop IT shop and you handle them all. There is nothing wrong with that, but if you have never really sat down and defined it, your message will lack focus. It you are a single point of contact for everything IT, say that.
The same principles apply to blogging. What is your blog about? Politics? SEO? Gadgets? Maybe it is just about you and your happenings. There is nothing wrong with that at all. I have a self titled blog that does exactly that, but you need to define that from the get go. Here is why.
If you have a knitting blog, and your visitors come to read about knitting and find two posts about your pet rock and a post about your favorite Chia pet, you risk losing them to a competing knitting blog.
If you take the time to figure out who you are and what you are about as a company or a blog, you will it will be very easy to spot yourself getting off track of your message. A consistent and congruent message will give you credibility, encourage people to own your product or service, or keep them coming back to your blog.
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Hi Todd!
Llike all good advice, it is obvious(ly right) once you have pointed it out. Our own view of our blog is clear to us but can easily forget that to a stranger it needs to be crystal clear and have a simple, easy to understand theme. Thanks for reminding me.
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